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It's National Boy Scout Day - How Prepared Are You?

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So today is National Boy Scout Day. How cool. Unfortunately, I was never a Boy Scout because in my day they didn't let girls join the troop. Which always bugged me because even back then girls could certainly hunt, camp and survive in the woods. Oh well, at least we had our cookies.

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Call Me Difficult - But Why Do I Have To Pick Two?

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Over the course of my 30-year career in marketing, I've had the privilege (and pain) of managing many large marketing, CRM, customer database and web projects working with some very talented IT and Project Management professionals. One thing I often heard was, "Well, Kathy, you can have it cheap, you can have it fast, or you can have it good. Which two do you want?"

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Coming Full Circle

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One of the best parts of my job is that I get to do a lot of lunches with people to talk about Creatis. Not only does this energize me (my 'off-the-chart' E of my Myers Briggs profile loves this) but it also gives me a wonderful excuse to reconnect with some of my favorite people from previous jobs.

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Right Person + Right Position = Best Utilization

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One, if not the first, piece of advice when starting an investment portfolio is to diversify. It's a way to help reduce the volatility of your portfolio over time, and essentially balance the risk and reward for your investments. A simple concept that puts the investor in a good position. However, many marketers aren't taking the same approach with their staffing and resourcing models causing them to deplete their budgets too fast, put their current employees at risk and simply not get as much done in their organization. Let me explain.

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