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Right Person + Right Position = Best Utilization

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One, if not the first, piece of advice when starting an investment portfolio is to diversify. It's a way to help reduce the volatility of your portfolio over time, and essentially balance the risk and reward for your investments. A simple concept that puts the investor in a good position. However, many marketers aren't taking the same approach with their staffing and resourcing models causing them to deplete their budgets too fast, put their current employees at risk and simply not get as much done in their organization. Let me explain.

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Win or Lose - I'm Thankful to Be In the Game

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I will always be a loyal Minnesotan. I complain about our long, cold winters but absolutely love crisp, cold January mornings that take my breath away. I would prefer a longer golf season, but am always a bit relieved when it is time to put the clubs away and get back into the gym. I roll my eyes at the passive/aggressive nature of Minnesota Nice, but puff my chest out a bit when colleagues from other states tout our strong work ethic and comment that we are just so darn NICE up here. And my disappointment runs deep like all hard-core Minnesotans when once again our beloved Vikings miss a chance to play in the Super Bowl, but my heart still bleeds purple.

As another year begins, I like to pause and be thankful that Creatis calls Minnesota home and for our amazing clients like UnitedHealth Group, Medtronic, Deluxe, Portico, AmeriPrise, Marketplace Events and Starkey Hearing Technologies (our newest engagement), along with others. At Creatis, we are celebrating our 20th year in business throughout 2018, and strong client relationships like these have made it possible for us to remain a thriving small business here in Minnesota and employ more than 100 marketing, creative and communciation professionals each year. 

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Go With Grace....

I have created a fictional business executive named Grace. She's seasoned. She's smart. She's worked for great companies. She's steadily risen through the ranks. She goes 'all in' and is 110% committed to the company. And she's been given the chance to "pursue other opportunities" several times.  

Lucky Grace.

As you probably have already figured out, Grace is not a totally made up person as she is based on personal experiences from transitions I did over the course of my 30+ year career.  I know first-hand that exiting a company will be the most terrifying and the most liberating experience you have (get) to face in your professional career.  But there is life after (insert company name here).

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My Two Cents. Worth At Least A Nickel (I Hope).

According to Wikipedia, “my two cents” is a United States idiomatic expression taken from the original English expression ‘to put in my two pennies worth’ or ‘my two-penn’orth’.  It is used to preface the tentative stating of one’s opinion, because by deprecating the opinion to follow (suggesting its value is only two cents), the user of the phrase hopes to lessen the impact of a possibly contentious statement, showing politeness and humility.
How interesting! (But, of course, that’s just my two cents.)

As I begin sharing personal and professional comments via this Creatis blog, I certainly hope you find my opinions and content useful.  Those that know me well might suggest that I am not one typically afraid of sharing my point of view. But what I have shared in the past was often more carefully ‘managed’ then they might have realized.

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