Creatis - Creatis

Are You Using Your Power Wisely?


"Nearly all men can stand adversity, but if you want
to test a man's character - give him power."

- Abraham Lincoln

'Tis the season of honoring our historic presidents - and as we are living in very interesting political times I think it serves us well to look back so we can move forward. I expect I wasn't the only person who googled Abraham Lincoln recently on the 'not-quite-a-holiday-so-we-still-had-to-work" recognition of his birthday, and found a treasure trove of quotes that are still relevant today.

Call Me Difficult - But Why Do I Have To Pick Two?

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Over the course of my 30-year career in marketing, I've had the privilege (and pain) of managing many large marketing, CRM, customer database and web projects working with some very talented IT and Project Management professionals. One thing I often heard was, "Well, Kathy, you can have it cheap, you can have it fast, or you can have it good. Which two do you want?"

Closing the Minnesota Workforce Gap - United Means Jobs For All

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It is a privilege to be in the business of matching great people with great jobs as we support our clients across the Twin Cities.  Our success - and that of our clients - is dependent upon having a deep pool of well trained, diverse, experienced and AVAILABLE job seekers ready to join our teams.

And - as an employer in Minnesota - I have to say that I'm worried.

Coming Full Circle

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One of the best parts of my job is that I get to do a lot of lunches with people to talk about Creatis. Not only does this energize me (my 'off-the-chart' E of my Myers Briggs profile loves this)but it also gives me a wonderful excuse to reconnect with some of my favorite people from previous jobs.

Go With Grace....

I have created a fictional business executive named Grace. She's seasoned. She's smart. She's worked for great companies. She's steadily risen through the ranks. She goes 'all in' and is 110% committed to the company. And she's been given the chance to "pursue other opportunities" several times.  

Lucky Grace.

As you probably have already figured out, Grace is not a totally made up person as she is based on personal experiences from transitions I did over the course of my 30+ year career.  I know first-hand that exiting a company will be the most terrifying and the most liberating experience you have (get) to face in your professional career.  But there is life after (insert company name here).

How To "Go With Grace" During Life's Transitions

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I know a business executive named Grace. She's seasoned. She's smart. She does yoga. She calls herself an 'intrapreneur'. She only knows how to be 'all in' and is always 110% committed to anything she takes on. And she's been given the chance to "pursue other opportunities" more than once.

Lucky Grace.

As you may have guessed, Grace looks a lot like me and how to "Go With Grace" is based on my transition experiences over the course of my 30+ year professional career. I know first-hand that exiting a company will be the most terrifying and liberating experience you have (get) to face. But have hope... because I guarantee that there is life after (insert company name here).

It's National Boy Scout Day - How Prepared Are You?


So today is National Boy Scout Day. How cool. Unfortunately, I was never a Boy Scout because in my day they didn't let girls join the troop. Which always bugged me because even back then girls could certainly hunt, camp and survive in the woods. Oh well, at least we had our cookies.

My Two Cents. Worth At Least A Nickel (I Hope).

According to Wikipedia, “my two cents” is a United States idiomatic expression taken from the original English expression ‘to put in my two pennies worth’ or ‘my two-penn’orth’.  It is used to preface the tentative stating of one’s opinion, because by deprecating the opinion to follow (suggesting its value is only two cents), the user of the phrase hopes to lessen the impact of a possibly contentious statement, showing politeness and humility.
How interesting! (But, of course, that’s just my two cents.)

As I begin sharing personal and professional comments via this Creatis blog, I certainly hope you find my opinions and content useful.  Those that know me well might suggest that I am not one typically afraid of sharing my point of view. But what I have shared in the past was often more carefully ‘managed’ then they might have realized.

Right Talent + Right Position = Best Utilization

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One, if not the first, piece of advice when starting an investment portfolio is to diversify. It's a way to help reduce the volatility of your portfolio over time, and essentially balance the risk and reward for your investments. A simple concept that puts the investor in a good position. However, many marketers aren't taking the same approach with their staffing and resourcing models causing them to deplete their budgets too fast, put their current employees at risk and simply not get as much done in their organization. Let me explain.

Thank Goodness The LPGA Didn’t Call.

As you may have guessed – I am an avid golfer.  So much so that many of my colleagues have encouraged me over the years to go find a marketing job in the golf industry.  “You’d be perfect!” was a common thing I’d hear.  “You love marketing. You love golf. You fancy yourself above average in both. It’s a real no-brainer.”

But for some reason I didn’t want my personal passion to be my work passion – if that makes any sense.  Probably because if my golf game went to hell and I began to hate the game I now love, I’d also start to hate my job and then I’d be left with nothing!

The Privilege of Being President (And Knowing When To Keep Your Mouth Shut)

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"If you are not listening, you are not learning."
- Lyndon B. Johnson

"Leadership means duty, honor, country. It means character and even listening from time to time."
- George W. Bush

"Being President is like running a cemetery; you've got a lot of people under you but nobody's listening."
- Bill Clinton

I consider it a privilege to be President at Creatis. I wasn't elected into the role. My team didn't necessarily get to "vote me in" or choose that I was going to be their boss. But I had worked hard over the years and then got a bit lucky by being in the right place at the right time. And I take my 'presidency' role very seriously because with privilege comes obligation. The obligation to work hard to be a great boss. To know when to speak and, more importantly, to know when to keep my mouth shut. And yes, I am still working on that last part.

Win or Lose - I'm Thankful to Be In the Game

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I will always be a loyal Minnesotan. I complain about our long, cold winters but absolutely love crisp, cold January mornings that take my breath away. I would prefer a longer golf season, but am always a bit relieved when it is time to put the clubs away and get back into the gym. I roll my eyes at the passive/aggressive nature of Minnesota Nice, but puff my chest out a bit when colleagues from other states tout our strong work ethic and comment that we are just so darn NICE up here. And my disappointment runs deep like all hard-core Minnesotans when once again our beloved Vikings miss a chance to play in the Super Bowl, but my heart still bleeds purple.

As another year begins, I like to pause and be thankful that Creatis calls Minnesota home and for our amazing clients like UnitedHealth Group, Medtronic, Deluxe, Portico, AmeriPrise, Marketplace Events and Starkey Hearing Technologies (our newest engagement), along with others. At Creatis, we are celebrating our 20th year in business throughout 2018, and strong client relationships like these have made it possible for us to remain a thriving small business here in Minnesota and employ more than 100 marketing, creative and communciation professionals each year. 


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