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Creatis - Creatis

Always Wondered Why I Had To Pick Just Two.

Over the course of my 30-year career in marketing, I've had the privilege (and pain) of managing many large and small marketing, CRM, customer database and web projects working with some very talented IT and Project Management professionals.  One thing I often heard was, "Well, Kathy, you can have it cheap, you can have it fast, or you can have it done right. Which two do you want?"

To tell you the truth, I always thought that question was a bit lame and just a way for my IT/PM colleagues to have an 'out' in case the project didn't go well.  I've since learned that it is actually rooted in the Project Management Triangle (also called the Triple Constraint or Iron Triangle) which depicts the typical constraints of time, cost and quality that projects like these have. 

Now I certainly am smart enough to 'get' that all projects or marketing initiatives are managed within certain constraints. That trade-offs are sometimes required.  But why force me to pick two of these conditions?  "I mean, c'mon," I'd say. "Surely we can at least START the work talking about how we can collectively complete the project quickly, within budget and with great results, right?!"

Of course I learned over time that unfortunately trade-offs are often required in business, and that being good at making the RIGHT trade-offs was a skill that I had to quickly develop to be successful as a business leader.

And that's what I always loved as a previous client of Creatis - no trade-offs were required!  The Creatis business model is specifically built to deliver ALL three of these at once to clients - providing high qualify resources, available right when you need them and at a "no-excess" cost that keeps you within budget.

High quality. Right Now. No Waste.  Perfect!  Because why settle for just two when you really can have all three with Creatis?!

Coming Full Circle

One of the best parts of my job is that I get to do a lot of lunches with people to talk about Creatis.  Not only does this energize me (my 'off-the-chart' E of my Myers Briggs profile loves this) but it also gives me a wonderful excuse to reconnect with some of my favorite people from previous jobs.

penny for blog

If you've been lucky like I have, you have a wonderful group of people in your professional life who just keep coming back around to you again and again like a GOOD penny!

These are the people that you just clicked with when you met them. The ones you LOVED to work with. These are the people that you keep 'dragging with you' as you move from company to company. The ones you consistently seek out year after year for advice or a connection. Those special people who you can re-connect with after 5 years and pretty much pick up where you left off.

Go With Grace....

I have created a fictional business executive named Grace. She's seasoned. She's smart. She's worked for great companies. She's steadily risen through the ranks. She goes 'all in' and is 110% committed to the company. And she's been given the chance to "pursue other opportunities" several times.  

Lucky Grace.

As you probably have already figured out, Grace is not a totally made up person as she is based on personal experiences from transitions I did over the course of my 30+ year career.  I know first-hand that exiting a company will be the most terrifying and the most liberating experience you have (get) to face in your professional career.  But there is life after (insert company name here).

My Two Cents. Worth At Least A Nickel (I Hope).

According to Wikipedia, “my two cents” is a United States idiomatic expression taken from the original English expression ‘to put in my two pennies worth’ or ‘my two-penn’orth’.  It is used to preface the tentative stating of one’s opinion, because by deprecating the opinion to follow (suggesting its value is only two cents), the user of the phrase hopes to lessen the impact of a possibly contentious statement, showing politeness and humility.
How interesting! (But, of course, that’s just my two cents.)

As I begin sharing personal and professional comments via this Creatis blog, I certainly hope you find my opinions and content useful.  Those that know me well might suggest that I am not one typically afraid of sharing my point of view. But what I have shared in the past was often more carefully ‘managed’ then they might have realized.

Thank Goodness The LPGA Didn’t Call.

As you may have guessed – I am an avid golfer.  So much so that many of my colleagues have encouraged me over the years to go find a marketing job in the golf industry.  “You’d be perfect!” was a common thing I’d hear.  “You love marketing. You love golf. You fancy yourself above average in both. It’s a real no-brainer.”

But for some reason I didn’t want my personal passion to be my work passion – if that makes any sense.  Probably because if my golf game went to hell and I began to hate the game I now love, I’d also start to hate my job and then I’d be left with nothing!

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