Creatis - Creatis
OK - I'll admit it. I don't know how to 'not work'. When introducing myself at meetings during the 'go around the room and say who you are' part, it takes all of my will power not to shout out, "Hi, my name is Kathy and I'm a workaholic". I tried it at a networking gathering once, but not ONE person in the room shouted back "Hi, Kathy" - so I never did THAT again. (Those of you familiar with 12-step program meetings may appreciate that little attempt at humor). And my recovery has been going so well. On a vacation to Florida earlier this year my team said "now don't you work - just enjoy yourself". And I tried to not work. I really did. But there was a really fast internet connection. And I guess I could just NOT 'not work'.
And you know what?! That's OK.
So I may be the poster child for 'always doing something' and the queen of multi-tasking, but it works for me. I've spent most of my career feeling guilty about 'working to much', about not spending enough time with my family or making others who work with/for me feel guilty because they didn't work as much as I did. But I'm not feeling badly about it anymore, because I've realized that we all define balance in our own way. We all define success in our own way. We all decide how to integrate and align the many complexities and demands in our lives in ways that work for us.
"Nearly all men can stand adversity, but if you want
to test a man's character - give him power."
- Abraham Lincoln
Earlier this year we went through the season of honoring our historic presidents - and as we are living in very interesting political times I think it serves us well to look back so we can move forward. I expect I wasn't the only person who googled Abraham Lincoln on that 'not-quite-a-holiday-so-we-still-had-to-work" recognition of his birthday, and found a treasure trove of quotes that are still relevant today.
Over the course of my 30-year career in marketing, I've had the privilege (and pain) of managing many large marketing, CRM, customer database and web projects working with some very talented IT and Project Management professionals. One thing I often heard was, "Well, Kathy, you can have it cheap, you can have it fast, or you can have it good. Which two do you want?"
Client Spotlight: Portico Benefit Services
The word “portico” quite literally comes from the Latin word meaning “porch.” Over the centuries the definition has shifted slightly to mean “a structure with a roof.”
And what does a roof provide? As Bob Dylan might say, a little “shelter from the storm.”
Portico Benefit Services is that roof and shelter for leaders and employees of the ELCA and other faith-based organizations. It provides health benefits and wellness programs that help members live well through retirement and beyond. Their work is not only unique and inspiring, but also requires many unique resources so that their members can take full advantage of the available benefits. And with more than 50,000 people to serve across the U.S., their marketing team needed some extra arms and legs to help spread the word.
Cue Creatis! If Portico is the roof, then that would make Creatis one of the support beams.
Because we’re a one-stop-shop helping companies get marketing work done quickly and with excellence, we offered exactly the type of services they could use.
So for the past five years, Creatis has provided on-site resources and studio services to support Portico’s many marketing needs. Currently, we’re completing around 30 Portico projects per month in our studio, including: e-newsletters, brochures, website content, flyers, trade show booths, video edits and much more. We’ve also placed healthcare writers, project managers and other marketing resources on-site at Portico to bolster their internal team.
As an example of how well our hybrid model works, here’s a fun fact: One of the fantastic project coordinators we placed as a contractor at Portico was recently hired as a full-time employee - and now our studio project coordinators work with him almost everyday! How’s that for full circle?
The partnership has been so effective that Portico utilizes Creatis exclusively for their additional marketing needs. So what’s the secret?
Portico Vice President Kristin Steffen sums it up nicely, “Our partnership with Creatis is effective because of the mutual respect and understanding between our companies. The Creatis Studio functions as an extension of our internal team to quickly and efficiently create and update a variety of digital and offline content for our members. Likewise, the Creatis Staffing team saves us precious time in recruiting and sourcing contract resources as our business needs shift and change.”
Both companies walk the talk when it comes to service. We both understand that a healthy working partnership takes transparency, accountability, and trust. We’ve developed this special rapport by fostering ongoing relationships with individuals, and not just by blindly making demands and requests.
Here’s to 5 more years (and then some!) of being a Portico support beam.
For more information on Portico Benefit Services, please visit:
It is a privilege to be in the business of matching great people with great jobs as we support our clients across the Twin Cities. Our success - and that of our clients - is dependent upon having a deep pool of well trained, diverse, experienced and AVAILABLE job seekers ready to join our teams.
And - as an employer in Minnesota - I have to say that I'm worried.
One of the best parts of my job is that I get to do a lot of lunches with people to talk about Creatis. Not only does this energize me (my 'off-the-chart' E of my Myers Briggs profile loves this)but it also gives me a wonderful excuse to reconnect with some of my favorite people from previous jobs.
"We make a living by what we get. We make a life by what we give." Winston Churchill
As we celebrate our 20 years of being in business helping marketing and creative leaders across the Twin Cities get more work done, it is the perfect time us to express our gratitude to those who have been on this journey with us, and to 'give back' to the community in a meaningful way.
As an employer of more than 120 people across the Twin Cities, we take seriously our commitment to being a best-in-class business to ensure our employees can make a successful living with us. We also take seriously our obligation as a successful company to share that success with others, which is why we developed our CreatisCares program.
Through CreatisCares, we focus on being a caring and contributing member of the Twin Cities professional community. While we support many non-profit organizations across the Twin Cities, we place special emphasis on those that, like Creatis, are dedicated to helping people improve job skills, get training and prepare for interviews so they can find great jobs and live better lives!
To bring this commitment to being Of Service to life this year, we have launched our 20for20 volunteering campaign where the Creatis leadership team has committed to completing at least 20 hours of community engagement through skills-based volunteering or monetary commitments in honor of our 20th anniversary. Beth Bitney and I were pleased to be participate in the practice interviewing sessions with Step-Up Achieve, which places Minneapolis youth in paid internships each year. It's just feels good to take a moment to give back, and we take the maxim of 'to whom much is given, much is required' to heart!
We hope you will join us in this effort to give back sometime during 2018. Look for more information in an upcoming Creatis eNews and on the CreatisCares section of our website.
I have created a fictional business executive named Grace. She's seasoned. She's smart. She's worked for great companies. She's steadily risen through the ranks. She goes 'all in' and is 110% committed to the company. And she's been given the chance to "pursue other opportunities" several times.
As you probably have already figured out, Grace is not a totally made up person as she is based on personal experiences from transitions I did over the course of my 30+ year career. I know first-hand that exiting a company will be the most terrifying and the most liberating experience you have (get) to face in your professional career. But there is life after (insert company name here).
I know a business executive named Grace. She's seasoned. She's smart. She does yoga. She calls herself an 'intrapreneur'. She only knows how to be 'all in' and is always 110% committed to anything she takes on. And she's been given the chance to "pursue other opportunities" more than once.
As you may have guessed, Grace looks a lot like me and how to "Go With Grace" is based on my transition experiences over the course of my 30+ year professional career. I know first-hand that exiting a company will be the most terrifying and liberating experience you have (get) to face. But have hope... because I guarantee that there is life after (insert company name here).
So today is National Boy Scout Day. How cool. Unfortunately, I was never a Boy Scout because in my day they didn't let girls join the troop. Which always bugged me because even back then girls could certainly hunt, camp and survive in the woods. Oh well, at least we had our cookies.
According to Wikipedia, “my two cents” is a United States idiomatic expression taken from the original English expression ‘to put in my two pennies worth’ or ‘my two-penn’orth’. It is used to preface the tentative stating of one’s opinion, because by deprecating the opinion to follow (suggesting its value is only two cents), the user of the phrase hopes to lessen the impact of a possibly contentious statement, showing politeness and humility.
How interesting! (But, of course, that’s just my two cents.)
As I begin sharing personal and professional comments via this Creatis blog, I certainly hope you find my opinions and content useful. Those that know me well might suggest that I am not one typically afraid of sharing my point of view. But what I have shared in the past was often more carefully ‘managed’ then they might have realized.
One, if not the first, piece of advice when starting an investment portfolio is to diversify. It's a way to help reduce the volatility of your portfolio over time, and essentially balance the risk and reward for your investments. A simple concept that puts the investor in a good position. However, many marketers aren't taking the same approach with their staffing and resourcing models causing them to deplete their budgets too fast, put their current employees at risk and simply not get as much done in their organization. Let me explain.
As you may have guessed – I am an avid golfer. So much so that many of my colleagues have encouraged me over the years to go find a marketing job in the golf industry. “You’d be perfect!” was a common thing I’d hear. “You love marketing. You love golf. You fancy yourself above average in both. It’s a real no-brainer.”
But for some reason I didn’t want my personal passion to be my work passion – if that makes any sense. Probably because if my golf game went to hell and I began to hate the game I now love, I’d also start to hate my job and then I’d be left with nothing!
"If you are not listening, you are not learning."
- Lyndon B. Johnson
"Leadership means duty, honor, country. It means character and even listening from time to time."
- George W. Bush
"Being President is like running a cemetery; you've got a lot of people under you but nobody's listening."
- Bill Clinton
I consider it a privilege to be President at Creatis. I wasn't elected into the role. My team didn't necessarily get to "vote me in" or choose that I was going to be their boss. But I had worked hard over the years and then got a bit lucky by being in the right place at the right time. And I take my 'presidency' role very seriously because with privilege comes obligation. The obligation to work hard to be a great boss. To know when to speak and, more importantly, to know when to keep my mouth shut. And yes, I am still working on that last part.
So I'm an extrovert - pretty much always have been. For those of you who are also extroverts, I bet you immediately thought of me as engaging, energetic and talkative gal who might be fun to meet for a glass of wine. For all you introverts out there (including the one I married), I heard your loud groan from here and bet you were thinking - 'Ah geez - here comes another Chatty Kathy who is going to talk my ear off and sap all of the energy right out of me'. But even us Chatty Kathy's know when to keep our mouths shut. Or - at least we are working on it.
So before we get to the debate around who makes a better leader - extroverts or introverts - let's talk Chatty Cathy as I am sure you are dying to know her history. Chatty Cathy was a pull string 'talkative' doll manufactured by the Mattel toy company from 1959 to 1965. The doll was first released in stores and then appeared in TV commercials starting in 1960. Chatty Cathy was the most popular doll of the 1960's after Barbie, and "spoke" phrases at random when the "chatty ring" protruding from her upper back was pulled. Chatty Cathy's original repertoire included 11 phrases like, "I love you", and an additional 7 phrases were added in 1963 to include such compelling asks as "May I have a cookie?" Hmmmm....wouldn't it be interesting if all off-the-chart extroverts were restricted to just 18 phrases during any meeting. Wonder how that might change the flow of discussions.
Because extroverts tend to be outgoing, charismatic, socially confident and communicative - we fit right into the Chatty Cathy persona. Introverts, on the other hand, are typically deemed as shy, quiet, modest and cautious - someone who needs time alone at the end of a long day to recharge and who is less likely to dominate a conversation or have to be the center of attention. As I expect you know, there is a ton of research out there on who makes a better leader between extroverts and introverts which I find just fascinating (although sometimes contradictory). And of course the answer is neither.....or both.
Extroverts tend to command the center of attention and be the head of a discussion, which makes leaders with that profile very effective at invigorating others around them and managing people who like to follow. Introverts, on the other hand, have a predisposition to listen to and consider the suggestions of others which makes them great at leading highly proactive employees who wish to have a say in what gets done and how. Extroverts are great at providing vision. Introverts are calm in a crisis. Extroverts typically have a huge network of friends and colleagues that a business can access. Introverts are typically excellent written communicators and highly effective in building one-on-one relationships both inside and outside your organization.
So which is better? Guess you'll have to pull my Chatty Kathy string to hear my answer this time. But I know we all agree that diversity yields better results and to be effective as a leader you must surround yourself with people who bring different skills and competencies to your team. But for all of us extroverts who naturally tend to dominate a room and who JUST WON'T STOP talking, some words of advice: two ears, one mouth, use proportionately.
I never had the chance to have kids. So I never went through the stage where my two-year old son questioned everything by asking 'why' over and over (and over) - or the teenage years when my daughter did EXACTLY the opposite of what I asked her to do. I never got a chance to use the "Just do it because I say so" or "I'm the mom, that's why" lines - a skill which quite honestly may have come in handy during my business career. But employees aren't children of course, and using the "just do as I say" directive is not very effective leadership. Even if at times one gets awfully frustrated when things aren't getting done.
Whether baby boomer or millennial or gen z, it strikes me that no one likes to be told what to do. Or at least the highly productive business professionals I've worked with don't. We all want to feel empowered. We all want to control our own destiny. We all want to have expectations of us clearly stated so we can do great work. I doubt that any of us show up to work with a goal of NOT meeting our boss' expectations of what is needed from us that day.
So why is it, then, that people don't always do what they say they are going to do?
I was talking recently with my friend and colleague, Kurt Theriault, who is the President of Allied Executives, about how to effectively run our business and he shared this model with me. As an aside - Allied Executives is a great resource for business leaders and sponsors the CEO Peer group that I participate in monthly. Check 'em out at www.alliedexecutives.com.
We were discussing why seemingly talented and engaged business people sometimes just aren't cutting it. Even with crystal clear direction on what is expected of them, they can not or will not do what is needed. He shared the following reasons why this might be happening:
- Don't Know Was Supposed To -This is the scenario where an employee has the right attitude and skills, but is working from unclear direction. He/she probably has not had great engagement from a boss who has clearly stated what is expected of them. The fix here is easy - review his/her seat, seek understanding of what they believe the deliverables of that seat are, and then clarify expectations and help prioritize actions.
- Doesn't Know How - Similar to the scenario above, this situation has a fairly easy solve. Most of us aren't keen to admit we don't know how to do something, and often times this can get in our way of doing a job well. The solve here is to fully engage with your employee and be honest. Let him/her know that something isn't getting done and ask them why this is happening - ask them what is getting in their way of doing that particular task or achieving an expected outcome. If you've created a caring and trusting work environment where it is OK to admit a gap in skills or knowledge - this will come out and together you can focus on the right training or coaching needed to fill this gap.
- Don't Have Capacity- Gaps in capacity comes in many forms and some are solvable (and some not). Again the solve is open and honest communication with employees about where they are getting stuck or what is getting in their way. If they say they don't have 'time' - them help them re-prioritize their focus. If it is a work/life balance issue, that will require a little more conversation. Bottom line - as the leader you need to probe for understanding of what the real issue is - and coach 'em up or move 'em out depending on what you hear.
- Don't Want To or Don't Like To - The solve here is easy, this person has to go away. There is very little we can do as leaders to MAKE someone do something they fundamental don't wish to do. Don't waste your energy and cut your losses.
I will always be a loyal Minnesotan. I complain about our long, cold winters but absolutely love crisp, cold January mornings that take my breath away. I would prefer a longer golf season, but am always a bit relieved when it is time to put the clubs away and get back into the gym. I roll my eyes at the passive/aggressive nature of Minnesota Nice, but puff my chest out a bit when colleagues from other states tout our strong work ethic and comment that we are just so darn NICE up here. And my disappointment runs deep like all hard-core Minnesotans when once again our beloved Vikings miss a chance to play in the Super Bowl, but my heart still bleeds purple.
As another year begins, I like to pause and be thankful that Creatis calls Minnesota home and for our amazing clients like UnitedHealth Group, Medtronic, Deluxe, Portico, AmeriPrise, Marketplace Events and Starkey Hearing Technologies (our newest engagement), along with others. At Creatis, we are celebrating our 20th year in business throughout 2018, and strong client relationships like these have made it possible for us to remain a thriving small business here in Minnesota and employ more than 100 marketing, creative and communciation professionals each year.