creatis

Senior eCommunications Consultant (Active Search!)


This position is responsible for developing and executing B2B partner and B2C member segmented and health plan - specific email communications. This will include awareness email campaigns and web microsites for all lines of business. This person would provide ongoing expertise to sales and marketing teams regarding email marketing best practices and optimization of our digital communication strategy, ensuring brand and CAN SPAM compliance, accessibility, engagement and maximum marketing return - on - investment (ROI)

Key Responsibilities:

• Lead the design and implementation of automated messaging via Salesforce Marketing Cloud, including end to end journey mapping, audience targeting and list generation, personalization, and campaign reporting
• Collaborating on process automation, including trigger-based campaigns, auto-responders, and reminder programs
• Collaborate extensively with the marketing, data and analytics teams on marketing automation inputs/outputs used across various platforms
• Developing and executing email campaigns in an accurate, efficient manner consistent with campaign objectives and digital / email best practices
• Assisting with projects that advance our email marketing capabilities and strategy; interfacing with other departments with the purpose of finding the best solution to meet objectives
• Work with both internal partners (Creative, Marketing, Sales, Legal / Regulatory, Data & Analytics, etc.) and with external vendors (SalesForce, Adobe, Litmus) to build and execute effective email campaigns

• 80% Development and execution of email campaigns
• 20% Assist with projects that advance our email program

Qualifications:

• Bachelor’s degree (or higher) or High School Diploma / GED (or higher) with 5+ years Email marketing experience required
• 3-5 years of hands-on digital marketing experience including email and mobile experience
• 3+ years basic email and web HTML and responsive design coding experience, including best practices for cross-client compatibility/consistency.
• 3+ years of hands-on experience with an Email Service Provider such as Exact Target / SalesForce Marketing Cloud (or similar email platforms), including experience using data filters and program automation
• Experience with email marketing and database - driven B2B and B2C direct marketing
• Experience with AMP script language to allow highly targeted, dynamically driven emails to be delivered across an audience or segment based on preferences and attributes
• 3+ years using Adobe Creative Suite products including PhotoShop and DreamWeaver.
• Basic proficiency with Excel (creating tables, formulas, and Vlookups)
• Coding for accessibility standards – W3C and Sec. 508 guidelines preferred
• Experience with email and web analytics / reporting tools preferred
• Willingness to be flexible and work with ambiguity
• Thrives in a deadline - driven environment, managing multiple tasks
• Able to develop and maintain positive relationships with cross - functional team members, establish trust and credibility in a matrix organization, as well as demonstrate effective interpersonal, influence, collaboration and listening skills
• Able to work independently with minimal supervision; results driven
• Demonstrates decisiveness in resolving business problems, making decisions and identifying priorities

 

Qualified and interested candidates can follow the link and apply here: Apply Now!

Find us:

Creatis, Inc. Headquarters
227 Colfax Ave. N.
Suite 150
Minneapolis, MN 55405

Tel: 612-333-3233

facebook btn whttwitter btn whtlinkedin btn whtblog btn wht

Let us start helping you
find the right solution today!

Invalid Input
Please type your full name.
Invalid email address.
Invalid Input
Invalid Input

Let us start helping you
find the right solution today!


Contact Mary, VP/Managing Director of Staffing


Please type your full name.
Invalid email address.
Invalid Input
Invalid Input

Let us start helping you
find the right solution today!


Contact Paul, Managing Director of Studio Services


Please type your full name.
Invalid email address.
Invalid Input
Invalid Input

Let us start helping you
find the right solution today!


Contact Sandi, Director of New Business Development


Please type your full name.
Invalid email address.
Invalid Input
Invalid Input

Let us start helping you
find the right solution today!


Contact Kathy
our President & CEO


Please type your full name.
Invalid email address.
Invalid Input
Invalid Input