Copywriter (Active Search!)
Summary:
Produce clear, concise, accurate and persuasive copy that supports the corporate brand and its marketing initiatives. Integrate consistent, on-brand messaging across all marketing channels. Initiate and maintain the brand voice of the company. Become a reliable resource for all marketing messaging, especially digital channels and influence other writers/editors and creatives around the verbal brand.
Key Responsibilities:
- Develop and maintain the brand voice of the company as a subject matter expert
- Partner across the company to determine departmental- and channel-specific messaging within the brand environment
- Develop a clear point-of-view on the corporate approach to all marketing events
- Provide strategic marketing writing consistent with the brand and voice
- Write marketing communication pieces, including print, radio, web, mobile, social & new media; new product positioning, features and benefits
- Participate with designers and project managers in strategic project planning
- Work alongside designers and project managers to develop creative concepts and marketing collateral, ensuring the voice is apparent and consistent
- Manage multiple simultaneous projects with internal and external partners
- Take responsibility for project workflow, scheduling supplementary writing as necessary
- When required, proofread various marketing materials
- Ensure adherence to legal requirements and brand policies
- Set and meet deadlines in a fast-paced environment
- Stay up to date on the latest retail design and messaging trends and competitive analysis
Qualifications:
- Exceptional communication skills (oral & written)
- Leadership qualities, coordinating and management/interpersonal skills
- Experience with digital and social channels and how to communicate in them
- Understand brand positioning & message hierarchy
- Customer focused writing and attitude
- Good organization/project management
- Willingness to learn
- Able to multitask and take direction from multiple sources
- Willing to work alone or as part of a creative team
- Able to work using accepted processes
- Ability to make decisions under short deadlines
- College degree in Writing, Journalism, English, or related field
- Must be able to work with Microsoft Office (Word, Excel, PowerPoint)
- Experience with Adobe Creative Suite (InDesign and InCopy) preferred, but not essential
- 5+ years digital experience as a copywriter in agency, freelance, or corporate environment
- Exposure to marketing environments and standards
Qualified and interested candidates can click here to apply: Apply Now!