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Core (Value) Work

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About a month ago, I started running - for exercise, not necessarily for fun. Unfortunately, I didn’t take the time to stretch before or after my runs. Last week, when I woke up the day after a particularly grueling run around Lake of the Isles, I was hobbling around with sharp muscle pain in my legs. My partner gave me a look that was one-part ‘pity’, two-parts ‘I-told-you-so.’ She’s a contemporary ballet dancer, so she understands that stretching and core work aren’t extra things to do post-workout if you feel like it -- they are part of the workout itself - essential to it. These exercises improve your stability, balance, and help you avoid injury and soreness.

I’ll be honest with you. I’ve always hated stretching and core exercises.

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Why "Just Do As I Say" Doesn't Seem To Work Anymore (and Probably Never Did)

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I never had the chance to have kids. So I never went through the stage where my two-year old son questioned everything by asking 'why' over and over (and over) - or the teenage years when my daughter did EXACTLY the opposite of what I asked her to do. I never got a chance to use the "Just do it because I say so" or "I'm the mom, that's why" lines - a skill which quite honestly may have come in handy during my business career. But employees aren't children of course, and using the "just do as I say" directive is not very effective leadership. Even if at times one gets awfully frustrated when things aren't getting done.


Whether baby boomer or millennial or gen z, it strikes me that no one likes to be told what to do. Or at least the highly productive business professionals I've worked with don't. We all want to feel empowered. We all want to control our own destiny. We all want to have expectations of us clearly stated so we can do great work. I doubt that any of us show up to work with a goal of NOT meeting our boss' expectations of what is needed from us that day.

So why is it, then, that people don't always do what they say they are going to do? 

Good question.

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I was talking recently with my friend and colleague, Kurt Theriault, who is the President of Allied Executives, about how to effectively run our business and he shared this model with me. As an aside - Allied Executives is a great resource for business leaders and sponsors the CEO Peer group that I participate in monthly. Check 'em out at www.alliedexecutives.com.

We were discussing why seemingly talented and engaged business people sometimes just aren't cutting it. Even with crystal clear direction on what is expected of them, they can not or will not do what is needed. He shared the following reasons why this might be happening:

  1. Don't Know Was Supposed To - This is the scenario where an employee has the right attitude and skills, but is working from unclear direction. He/she probably has not had great engagement from a boss who has clearly stated what is expected of them. The fix here is easy - review his/her seat, seek understanding of what they believe the deliverables of that seat are, and then clarify expectations and help prioritize actions. 
  2. Doesn't Know How - Similar to the scenario above, this situation has a fairly easy solve. Most of us aren't keen to admit we don't know how to do something, and often times this can get in our way of doing a job well. The solve here is to fully engage with your employee and be honest. Let him/her know that something isn't getting done and ask them why this is happening - ask them what is getting in their way of doing that particular task or achieving an expected outcome. If you've created a caring and trusting work environment where it is OK to admit a gap in skills or knowledge - this will come out and together you can focus on the right training or coaching needed to fill this gap.
  3. Don't Have Capacity- Gaps in capacity comes in many forms and some are solvable (and some not). Again the solve is open and honest communication with employees about where they are getting stuck or what is getting in their way. If they say they don't have 'time' - them help them re-prioritize their focus. If it is a work/life balance issue, that will require a little more conversation. Bottom line - as the leader you need to probe for understanding of what the real issue is - and coach 'em up or move 'em out depending on what you hear.
  4. Don't Want To or Don't Like To - The solve here is easy, this person has to go away. There is very little we can do as leaders to MAKE someone do something they fundamental don't wish to do. Don't waste your energy and cut your losses.

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Are You a Human Being or a Human Doing?

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OK - I'll admit it. I don't know how to 'not work'. When introducing myself at meetings during the 'go around the room and say who you are' part, it takes all of my will power not to shout out, "Hi, my name is Kathy and I'm a workaholic". I tried it at a networking gathering once, but not ONE person in the room shouted back "Hi, Kathy" - so I never did THAT again. (Those of you familiar with 12-step program meetings may appreciate that little attempt at humor). And my recovery has been going so well. On a vacation to Florida earlier this year my team said "now don't you work - just enjoy yourself". And I tried to not work. I really did. But there was a really fast internet connection. And I guess I could just NOT 'not work'.

And you know what?!  That's OK. 

So I may be the poster child for 'always doing something' and the queen of multi-tasking, but it works for me. I've spent most of my career feeling guilty about 'working to much', about not spending enough time with my family or making others who work with/for me feel guilty because they didn't work as much as I did. But I'm not feeling badly about it anymore, because I've realized that we all define balance in our own way. We all define success in our own way. We all decide how to integrate and align the many complexities and demands in our lives in ways that work for us.  

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Doing Good by Giving Back

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"We make a living by what we get. We make a life by what we give."     Winston  Churchill

As we celebrate our 20 years of being in business helping marketing and creative leaders across the Twin Cities get more work done, it is the perfect time us to express our gratitude to those who have been on this journey with us, and to 'give back' to the community in a meaningful way. 

As an employer of more than 120 people across the Twin Cities, we take seriously our commitment to being a best-in-class business to ensure our employees can make a successful living with us. We also take seriously our obligation as a successful company to share that success with others, which is why we developed our CreatisCares program.

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Through CreatisCares, we focus on being a caring and contributing member of the Twin Cities professional community. While we support many non-profit organizations across the Twin Cities, we place special emphasis on those that, like Creatis, are dedicated to helping people improve job skills, get training and prepare for interviews so they can find great jobs and live better lives!

To bring this commitment to being Of Service to life this year, we have launched our 20for20 volunteering campaign where the Creatis leadership team has committed to completing at least 20 hours of community engagement through skills-based volunteering or monetary commitments in honor of our 20th anniversary. Beth Bitney and I were pleased to be participate in the practice interviewing sessions with Step-Up Achieve, which places Minneapolis youth in paid internships each year. It's just feels good to take a moment to give back, and we take the maxim of 'to whom much is given, much is required' to heart!

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We hope you will join us in this effort to give back sometime during 2018. Look for more information in an upcoming Creatis eNews and on the CreatisCares section of our website.

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