Over the course of my 30-year career in marketing, I've had the privilege (and pain) of managing many large marketing, CRM, customer database and web projects working with some very talented IT and Project Management professionals. One thing I often heard was, "Well, Kathy, you can have it cheap, you can have it fast, or you can have it good. Which two do you want?"
So today is National Boy Scout Day. How cool. Unfortunately, I was never a Boy Scout because in my day they didn't let girls join the troop. Which always bugged me because even back then girls could certainly hunt, camp and survive in the woods. Oh well, at least we had our cookies.
One, if not the first, piece of advice when starting an investment portfolio is to diversify. It's a way to help reduce the volatility of your portfolio over time, and essentially balance the risk and reward for your investments. A simple concept that puts the investor in a good position. However, many marketers aren't taking the same approach with their staffing and resourcing models causing them to deplete their budgets too fast, put their current employees at risk and simply not get as much done in their organization. Let me explain.
I will always be a loyal Minnesotan. I complain about our long, cold winters but absolutely love crisp, cold January mornings that take my breath away. I would prefer a longer golf season, but am always a bit relieved when it is time to put the clubs away and get back into the gym. I roll my eyes at the passive/aggressive nature of Minnesota Nice, but puff my chest out a bit when colleagues from other states tout our strong work ethic and comment that we are just so darn NICE up here. And my disappointment runs deep like all hard-core Minnesotans when once again our beloved Vikings miss a chance to play in the Super Bowl, but my heart still bleeds purple.
As another year begins, I like to pause and be thankful that Creatis calls Minnesota home and for our amazing clients like UnitedHealth Group, Medtronic, Deluxe, Portico, AmeriPrise, Marketplace Events and Starkey Hearing Technologies (our newest engagement), along with others. At Creatis, we are celebrating our 20th year in business throughout 2018, and strong client relationships like these have made it possible for us to remain a thriving small business here in Minnesota and employ more than 100 marketing, creative and communciation professionals each year.