Client Spotlight: Portico Benefit Services
The word “portico” quite literally comes from the Latin word meaning “porch.” Over the centuries the definition has shifted slightly to mean “a structure with a roof.”
And what does a roof provide? As Bob Dylan might say, a little “shelter from the storm.”
Portico Benefit Services is that roof and shelter for leaders and employees of the ELCA and other faith-based organizations. It provides health benefits and wellness programs that help members live well through retirement and beyond. Their work is not only unique and inspiring, but also requires many unique resources so that their members can take full advantage of the available benefits. And with more than 50,000 people to serve across the U.S., their marketing team needed some extra arms and legs to help spread the word.
Cue Creatis! If Portico is the roof, then that would make Creatis one of the support beams.
Because we’re a one-stop-shop helping companies get marketing work done quickly and with excellence, we offered exactly the type of services they could use.
So for the past five years, Creatis has provided on-site resources and studio services to support Portico’s many marketing needs. Currently, we’re completing around 30 Portico projects per month in our studio, including: e-newsletters, brochures, website content, flyers, trade show booths, video edits and much more. We’ve also placed healthcare writers, project managers and other marketing resources on-site at Portico to bolster their internal team.
As an example of how well our hybrid model works, here’s a fun fact: One of the fantastic project coordinators we placed as a contractor at Portico was recently hired as a full-time employee - and now our studio project coordinators work with him almost everyday! How’s that for full circle?
The partnership has been so effective that Portico utilizes Creatis exclusively for their additional marketing needs. So what’s the secret?
Portico Vice President Kristin Steffen sums it up nicely, “Our partnership with Creatis is effective because of the mutual respect and understanding between our companies. The Creatis Studio functions as an extension of our internal team to quickly and efficiently create and update a variety of digital and offline content for our members. Likewise, the Creatis Staffing team saves us precious time in recruiting and sourcing contract resources as our business needs shift and change.”
Both companies walk the talk when it comes to service. We both understand that a healthy working partnership takes transparency, accountability, and trust. We’ve developed this special rapport by fostering ongoing relationships with individuals, and not just by blindly making demands and requests.
Here’s to 5 more years (and then some!) of being a Portico support beam.
For more information on Portico Benefit Services, please visit: