In The Key Of D | Digital Marketing Podcast
What can Digital do for you? In The Key Of D is a podcast about digital marketing featuring conversations with top Twin Cities business leaders and digital experts. Host Kathy Hollenhorst and co-host Gino Giovannelli explore why digital matters and how it helps entrepreneurs, business leaders, and marketing professionals make their businesses better.
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Featured Episode
episode 9
If You Host It, Will Anyone Actually Come?—Featuring Wendy Blackshaw
When you’re a leader in uncharted territory—like trying to plan a mega-event during a pandemic—what do you do? Make your own map. Brand visionary and dynamic leader Wendy Blackshaw has been making her own map using digital tools throughout an adventurous career. Wendy joins the podcast to talk about how digital has changed what’s possible in marketing, her experience building mega-event brands (including Super Bowl LII & the upcoming NCAA Women’s Final Four 2022), and why trusting your team of experts is vital to successful outcomes.
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episode 2
Why Sears Could Have Been Amazon—Featuring Craig Herkert
Dust from the Digital "big bang" is still settling. Global retail executive & Advisory Board member Craig Herkert knows the digital world is in its infancy and that change is just what business leaders and professionals sign up for. Craig joins the podcast to talk big picture: adapting to survive, the ethics of moving with—not in front of—your consumer, and why Sears failed to become Amazon.
episode 3
Measure Twice, Cut Once—Featuring Andrew Benson & John Dusek
When Shakespeare wrote "To thine own self be true," he might have been talking about Andrew Benson and John Dusek, who together co-founded Straight Line Theory, a company focused solely on user experience (UX) research and design. Andrew and John join the podcast to help us understand what UX design is all about, the challenges of developing digital products that are easy to use, and why users should influence technology, not the other way around.
episode 4
Small Bets Placed Often—Featuring Jen Swanson
Digital transformation is not a toaster, you can’t just plug it in and expect it to work. It’s also not a big budget project that you wash your hands of after the end-date. So, what is it? One way to think of it is as a series of small bets, placed often. Founder and principal of her own highly-successful consulting business and former VP of Digital at Optum, Jen Swanson joins the podcast to discuss digital risk and reward, how she helps companies integrate digital into their business strategy, and why projects end but products endure.
episode 5
Welcome to the Sh*t Show-Featuring Andrew Eklund
Ciceron CEO Andrew Eklund has captained his crews through multiple major economic storms over the past 20 years, and has stayed afloat by being adaptive and innovative. He joins the podcast to discuss why “economic reinvention”—using digital channels—is key to business survival in times of crisis, how to empower a fast & nimble team, and most importantly: why he loves the band Phish.
episode 7
Evolution Not Revolution - Featuring Stuart Harris
“Go big or go home” doesn’t equal success for companies undertaking digital transformation. It’s so important to hit smaller, measurable goals before swinging for the fences. As Group President of Digital Transformation at Emerson Stuart Harris knows, companies must have a clear strategy before deploying new technologies. He joins the podcast to discuss the key aspects of driving digital change and how Emerson is helping their customers evolve dynamically.
episode 6
Keep the Talent, Lose the Fear—Featuring Darin Lynch
What’s the secret sauce for creating a digital culture that promotes company flexibility, talent retention, and fun? Hint: It’s not just a pint of Irish beer (although that can help). Award-winning business leader & Irish Titan CEO/Founder Darin Lynch joins to talk about how weaving digital and technology throughout your business practices can nurture a culture that keeps the best talent around, drives change, and promotes scalability for businesses, while also fully enjoying the journey.
episode 8
Bridging the Divide—Featuring Aaron Keller
We are living in an increasingly digitized world, but we'll always be physical beings. Good design is no longer either only digital or only physical—it must function in both spaces, harmoniously. Capsule co-founder & CMO, design philosopher and author Aaron Keller brings his thoughtfulness to the show to discuss digital design theory and practice, sustainable packaging, and why designers must see the consumer as a human being first.
episode 9
If You Host It, Will Anyone Actually Come?—Featuring Wendy Blackshaw
When you’re a leader in uncharted territory—like trying to plan a mega-event during a pandemic—what do you do? Make your own map. Brand visionary and dynamic leader Wendy Blackshaw has been making her own map using digital tools throughout an adventurous career. Wendy joins the podcast to talk about how digital has changed what’s possible in marketing, her experience building mega-event brands (including Super Bowl LII & the upcoming NCAA Women’s Final Four 2022), and why trusting your team of experts is vital to successful outcomes.
episode 1
Let's Get Digital—Featuring Kathy Hollenhorst & Gino Giovannelli
What is digital transformation and why does it matter to business leaders, entrepreneurs and professionals? In this pilot episode for "In the Key of D" host Kathy Hollenhorst and co-host Gino Giovannelli help frame-up the big questions around using digital, how to get started and preview the fascinating topics we'll dig into with our guests.
Guests
Steve Yaeger
Steve is Star Tribune’s chief marketing officer and senior vice president of circulation. Steve is responsible for directing the company’s consumer marketing, customer acquisition, distribution, retail sales, and customer service. Prior to joining Star Tribune in 2012, Steve co-founded Aspyrion, a marketing consultancy that worked with leading regional and national brands.
Wendy Blackshaw
Known as strategic alliances brand visionary and dynamic leader, Wendy has generated over $100M in sponsorship revenue, co-op advertising, media sales, and billions of brand impressions in my collaborative leadership roles with MN Super Bowl, Sun Country Airlines, Mall of America, MN North Stars, Rollerblade and numerous media organizations.
Andrew Eklund
Over the past 25 years, Andrew has led Ciceron and our clients through the entire history of our digital world. He’s able to do so by finding and hiring the very best creative, media and data experts in the field who push each other to be better, faster, smarter — an education delightfully known as the “Ciceron MBA.”
Darin Lynch
Darin Lynch is the Founder and CEO of Irish Titan, a digital agency focused on ecommerce & digital, design & creative, content & strategy. Darin offers over 25 years of digital, marketing, sales, technology and leadership experience ranging from Fortune 100 financial firms to national retailers to start-up and early stage companies.
