
In The Key Of D | Digital Marketing Podcast
What can Digital do for you? In The Key Of D is a podcast about digital marketing featuring conversations with top Twin Cities business leaders and digital experts. Host Kathy Hollenhorst and co-host Gino Giovannelli explore why digital matters and how it helps entrepreneurs, business leaders, and marketing professionals make their businesses better.
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Featured Episode

episode 14
How Understanding POEMs Drives Digital Integration with Adam Dince
Can you hear that? It’s your data speaking, and Adam Dince wants you to listen.
From the early days of building websites to leading digital experience teams, Adam’s career spans over 20 years of digital marketing evolution, with a focus on using organic and paid search to reach the right person at the right time with the right content. Adam is a lifelong student of data who wants to know what can be learned about the customer through search behavior and history. Adam joins the podcast to discuss the necessity of an omnichannel digital marketing strategy, best practices for reaching customers online; the evolution of paid, owned and earned media; and his pivotal 80/20 social listening rule to help grow your audience.
Guests

Adam Dince
Adam Dince is the Director of Digital Experiences at Collegis Education where he leads the SEO/CRO, User-Experience/Front-End, and Marketing Automation practices.
Adam has over 20 years of experience in search marketing, content strategy, and other digital channels. He has worked both agency and client-side including MRM/McCann and iCrossing, and has led strategy for some of the largest brands in the world.

Kymm Bartlett Martinez
Kymm is the first-ever VP / Chief Marketing Officer and Chief Communications Officer (CMO/CCO) for the University of St. Thomas, the largest private university in Minnesota. Prior to joining St. Thomas in 2016, Kymm spent nearly 20 years in general management and marketing with General Mills.

Cole Ranzau
Cole Ranzau is a passionate digital marketer who has spent the majority of his career working with the Minnesota Timberwolves and more recently in higher education at Strategic Education Inc. Over his 8 year career he has some great experience in many different areas of digital including paid search, SEO, conversion rate optimization, UX, and content strategy/ He has led multiple site redesigns and is currently leading a Testing Insights & Experience Strategy team at SEI.

Steve Yaeger
Steve is Star Tribune’s chief marketing officer and senior vice president of circulation. Steve is responsible for directing the company’s consumer marketing, customer acquisition, distribution, retail sales, and customer service. Prior to joining Star Tribune in 2012, Steve co-founded Aspyrion, a marketing consultancy that worked with leading regional and national brands.

Wendy Blackshaw
Known as strategic alliances brand visionary and dynamic leader, Wendy has generated over $100M in sponsorship revenue, co-op advertising, media sales, and billions of brand impressions in my collaborative leadership roles with MN Super Bowl, Sun Country Airlines, Mall of America, MN North Stars, Rollerblade and numerous media organizations.

Andrew Eklund
Over the past 25 years, Andrew has led Ciceron and our clients through the entire history of our digital world. He’s able to do so by finding and hiring the very best creative, media and data experts in the field who push each other to be better, faster, smarter — an education delightfully known as the “Ciceron MBA.”

Darin Lynch
Darin Lynch is the Founder and CEO of Irish Titan, a digital agency focused on ecommerce & digital, design & creative, content & strategy. Darin offers over 25 years of digital, marketing, sales, technology and leadership experience ranging from Fortune 100 financial firms to national retailers to start-up and early stage companies.