Client Spotlight: Marketplace Events
Client Spotlight: Marketplace Events
Marketplace Events does more than simply provide space for exhibitors and consumers to interact. They are not in the tradeshow business. Their aim is more artful: produce events that are like experiential tapestries designed to make the exhibitor/consumer connection vibrant and meaningful. Each event they produce - both the holiday boutiques and home/garden shows - offer sellers the chance to give potential buyers the best one-on-one marketing experience available. They provide the kind of environment that creates and sustains trust, transparency and consistency.
This spirit of artful innovation has paid off. Today, Marketplace Events is the largest producer of B2C home shows in North America. MPE produces 64 events annually, spread across 29 markets, where they attract over 20,000 exhibitors, 2 million attendees and 3 million web visitors. As you can imagine, producing this many events per year means MPE’s logistical and marketing challenges are unrelenting.
So in 2015, when MPE needed to refresh the look and feel of their brand for upcoming holiday boutiques and home/garden shows, they looked externally for design support. And the Creatis Studio was the perfect match. Our team of creative designers and project managers had the capacity and talent to quickly learn the brand and deliver quality work.
Three years later, and we’re still sharing a journey together as design and execution partners. As MPE continues to produce even more experiential events, our support grows too, because we’re equipped to flex our talent as needed to get more work done. In 2017 alone, the Creatis Studio worked on 42 consumer events which were produced over 32 short weeks. During this period, we created over 10,000 elements of print and web marketing collateral, including: tickets, digital ads, print ads, flyers, and billboards.
Now, in 2018, we’re refreshing concepts in preparation for Marketplace Events’ fall shows, in addition to the consistent production design work we execute day-to-day. Marketplace Events US Marketing Director Carrie Linde says of the partnership, “Creatis is an extension of our team, providing insight on ad layouts, color schemes and images that will resonate with our target audience. They manage timelines extremely well, even when we request the occasional quick turn-around project. We’re incredibly happy with the consistent value they deliver to our organization.” Because we’re able to do all the work from our Studio, we can also function as their team in Philadelphia, Indianapolis, Denver, Atlanta and many other regions across the US.
Our designers and project managers love working with the MPE because the design and execution work is fun and dynamic, and because the communication between our teams is so clear. This is the result of a close and transparent working relationship that is at once high energy and fun, as well as being clearly defined; Marketplace Events sets clear expectations on what they need delivered, and in turn, we deliver.
More about Marketplace Events: https://marketplaceevents.com/
