Employee Spotlight: Cristina Segar
Employee Spotlight:
Cristina Segar
Role with Creatis: Marketing/Project Manager
Cristina Segar joined the Creatis team in January 2020. She brings 15+ years of agency experience working on global and multilingual marketing communications for US and international audiences in print, TV, radio, interactive and digital. Beyond her professional experience, she embodies the Creatis values and has quickly made a positive impact at Creatis.
We use EOS, or the Entrepreneurial Operating System to help us manage the day to day operations of Creatis. One of the most fundamental Right People, Right Seats. This means hiring individuals who fully embody your company values (Right People) and then confirming that they Get, Want and have all of the skills, experience, time and emotional Capacity needed for the job they are in (GWC = Right Seat).
The Marketing Manager/Project Manager role was newly created in order to help drive and synthesize Creatis’s growing marketing vision and to manage projects for our clients as part of our Studio team. Cristina’s abilities to juggle projects, drive to meet deadlines and to interpret action steps make her an incredible asset to our internal team and the clients she supports including Be The Match, HB Fuller and Thrivent. She is thorough and thoughtful with her direction; you can depend on Cristina to deliver and get projects done. This dependability helps keep us aligned, especially during challenging times.
Marketing Specialist Seth Conover took some time to ask Cristina more about her position in the Q/A below.
What brought you to Creatis? How did you get connected with our team?
I had been searching for a new permanent role in 2019 after my division at an ad agency closed permanently. In December 2019 I completed my CPPM (Certified Professional Project Manager) coursework at University of St. Thomas to diversify and “upskill” my professional skills. I will forever be grateful to LinkedIn expert and Lovitude™ artist, Anne Pryor, who connected me with Kathy Hollenhorst at Creatis and informed me of the open marketing role.
What kind of work are you doing for Creatis and our clients?
I help manage the execution and delivery of creative Studio projects for clients at Ameriprise, Be The Match, HB Fuller and Portico. I have a unique dual role at Creatis — I get to work on internal Creatis marketing efforts as Marketing Manager and Creatis Studio projects as Project Manager. As a person who enjoys working on a variety of projects and collaborating with different groups of people, I couldn’t ask for more.
How was working remotely impacted your job? Has it changed how you interact with clients?
There hasn’t been much, if any, disruption as most of my communications with clients is done via phone, email or WebEx. The biggest impact is how I interact with our internal team at Creatis; instead of walking into someone’s office or peeking over my cube wall, I have to use Slack, phone, email, Zoom or Teams to interact with my colleagues.
You’re multilingual, which is awesome! How does this make you an asset for companies like Creatis?
My language skills and years of experience in the translation and localization industry would allow me to support Studio clients who create marketing communications for US or global audiences in a language other than English. I also speak and can communicate in French, Spanish and Dutch.
Do you have any hidden talents, hobbies or goals you'd like to share with the world?
I love to travel. Canada, Costa Rica, Laos, New Zealand, Japan are all on my bucket list.
Apply to Creatis today and get started an flexible, exciting career with some of the best marketers and creatives in the Twin Cities.
