Partner Spotlight: Adam Dince
Partner Spotlight: Adam Dince, Digital Marketing Veteran | SEO | User-Experience | Conversion Rate Optimization (CRO), Adjunct Marketing Professor
The Power of Listening
Can you hear that? It’s your data speaking, and Adam Dince wants you to listen.
There’s a temptation for today’s driven, busy professionals to try outrunning their competition by constantly implementing the latest and greatest technologies as fast as they can. But this blistering pace of business mentality can overlook a tried-and-true growth concept with ancient staying power: listening.
Listening has been a key aspect of Adam Dince’s career advancement and professional growth; integral to a 20 year career in online marketing and to his personal work beyond digital. Adam’s had many titles over the years, which include digital marketing and SEO expert, adjunct marketing professor, author, and certified hypnotherapist. It turns out supporting hypnotherapy clients and reaching customers online have common methodologies; both require using an empathy-based curiosity to understand and subsequently offer unique solutions to people.
Adam's Professional Journey
Adam’s journey with digital began back when websites were little more than online business cards, sales were finalized over landlines, and agencies had to take the time to explain to their clients the utility of online search and social media. What’s special about Adam’s career trajectory is that he evolved alongside digital, moving in lockstep with how it developed, changed, and shaped business as we know it.
He began by working with small businesses before holding a series of ascending positions of leadership roles within big agencies, to corporations and ultimately higher-education, where he is making an impact today. Adam is the Director of Digital Experiences at Collegis Education, leading a team of front-end developers/designers, SEO rockstars, and marketing automation professionals—the team’s end goal is empowering and engaging prospective students by helping them reach for academic and professional dreams
Why Organic Search Matters
Knowing and implementing new tech is important, but marketers can’t put the cart before the horse. They must first listen to the data, interpret and finally, implement. Social listening is a timeless strategy that is always useful because it puts the customer first; letting their behavior guide the decisions we as marketers make. Adam advocates for the 80/20 rule: spend 80% of your resources listening, 20% posting content. By carefully observing the online behavior of your customers or prospective customers—which is now easier than ever with digital tools like Google Analytics—you can get better at reaching them. Helping customers find exactly what they’re looking for more efficiently is a simple, but revolutionary business concept. “That’s Google’s whole purpose,” says Adam. “Search is the only [digital channel] where you can truly help someone find the info they need when they want it.”
Adam’s passion for organic search runs deep, and he sees the data that organic search provides as both a compass and crystal ball for businesses and leaders. He constantly asks, “What has the data been telling us? How is it morphing over time? Where will it lead us in the future?” Data also bridges gaps in organizations and can help unify strategies across multiple digital channels including paid ads, online word-of-mouth, organic social media. “There are always ways to leverage data to pull into other marketing channels.”
If this makes Adam sound like a kind of digital anthropologist, digging through data for patterns, you’re not wrong; that’s how he views his work.
In the Key of D Episode
Adam recently joined our podcast, In the Key of D: Using Digital to Transform Your Business. In conversation with hosts Creatis President/CEO Kathy Hollenhorst and digital expert Gino Giovanelli, Adam digs deeper into importance of paid, earned, and owned media (P.O.E.M.), SEO’s ability to provide cross-channel solutions for companies, and the importance of letting your data lead. This episode will be released Monday, February 1st, and will be available on all your favorite podcasting platforms, including Apple, Google, Spotify & Stitcher.
Connect with Adam Dince on LinkedIn here.
Subscribe to the In the Key of D podcast here.
If you are in need of digital and marketing support, especially during the challenging era of COVID-19, Creatis offers flexible resourcing solutions so that you can get your work done on time. Please contact our Director of Business Development, Sandi Henrikson This email address is being protected from spambots. You need JavaScript enabled to view it..
