Employee Spotlight: Michelle Beckrich
Employee Spotlight:
Michelle Beckrich
Role with Creatis: User Experience Marketing Manager
User Experience has become a priority for more and more companies because of its emphasis on the consumer or user. By creating a unique digital experience that's easy for consumers to use, companies can help eliminate roadblocks to their products and find innovative solutions.
Experts in the digital and User Experience (UX) space are crucial to companies seeking to make their websites or products user-friendly. Michelle has expertise in leading the development of digital experiences for consumers—which includes overseeing marketing campaigns and user testing related to UX, and delivering projects on time and budget. Paid digital marketing and campaign project management are also among her many skills. She understands how to create meaningful connections between consumers and brands. An understanding that translates to many different industries—as she's proved throughout her career.
Michelle has been a great asset to the team. She was able to jump in and quickly understand our digital program and build relationships with the key stakeholders. She has been instrumental in bringing process, structure and cost savings to our digital experience development projects. - Robert McChane, Associate Director Consumer Engagement at UnitedHealth Group
Michelle began working at Creatis in 2018 at Medtronic, and later as the User Experience Marketing Manager position at UnitedHealthcare in June of 2019, where she is still making an impact today. Her supervisor at UnitedHealthcare, Robert McChane praised her involvement on the team saying, "Michelle has been a great asset to the team. She was able to jump in and quickly understand our digital program and build relationships with the key stakeholders. She has been instrumental in bringing process, structure and cost savings to our digital experience development projects."
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Learn more about Michelle...from Michelle! Read our Q/A below.
What brought you to Creatis? How did you get connected with our team?
Networking! After about 15 years in the digital media industry, I wanted a change. A career that afforded me more work/life balance and where I could utilize my breadth of experience. So, I reached out to my friend, Julie Mattson, who is a Relationship Manager at Creatis. Julie asked me to come in and interview for some open opportunities. I have now been with Creatis for almost 2 years and very happy!
How did you get connected with your current position at UnitedHealthcare®?
Creatis assigned a Relationship Manager to me, Terra Schmidt. She reviewed my experience and talents then matched me to role that UHC was seeking. I met with the hiring manager, Rob McChane a couple of times and we seemed to be a good fit and he brought me onboard at UHC. Terra and I meet on a regular basis to check-in on my relationship with my manager and my team, role satisfaction, career development, and she provides professional support. UHC is a great company and I am delighted to part of the team.
What kind of work have you been doing with UnitedHealthcare®
Working with our marketing and product teams, I lead the development, testing, continuous improvement, and success of the digital customer experience landing pages for Medicare Government Programs. My work includes maintaining a user experience strategic roadmap, presenting functional improvements and new development opportunities to leadership. I am responsible for the evolution of cross-functional process creation and socialization throughout the organization. I also manage the development budgets and timelines with our agency partners.
What do you love most about working in the digital and user experience space?
Medicare is a critical and complex decision for many seniors. It is imperative to present information in an easy to understand customer experience that continues to build the UHC brand trust with our consumers. I really enjoy working with cross-functional teams with the common goal to bring better customer experiences to fruition. It is very satisfying to see the upgrades to the user experiences show improved KPI performance with analytical metrics data points. I also love working with the various business teams to bring new product initiatives/ideas to life by leading them through a structured process to media launch and measurement.
Any work from home tips or advice you'd care to share with the world?
What has worked for me is to create a consistent daily work structure and stick to it! Plan your daily start time and end time that is consistent day to day. Include a daily exercise routine and eat healthy lunches and snacks at set times. Recognize when email isn’t always the best way to create collaboration with complex issues and jump on virtual calls instead.
Do you have any hidden talents, hobbies or goals you'd like to share with the world?
My husband and I own a hobby farm in Buffalo, MN. We enjoy riding the horses, gardening, hunting and fishing and being outdoors. We also enjoy spending quality time with family and friends as much as we can.
Apply to Creatis today and get started an flexible, exciting career with some of the best marketers and creatives in the Twin Cities.