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Making the Right Career Choice

It’s good to have options, but what do you do if you’ve got one too many?

Whether it’s what to watch on Netflix, which outfit to wear, or which gelato flavor to pick, we’re constantly facing choices in daily life. It’s especially difficult when all your options have an upside. Strawberry vs. Chocolate is a fair fight, after all.

One of the most difficult choices to make is deciding which job opportunity to pursue. If you’re actively searching for a new job right now, you may have noticed some big changes in the market. In Minnesota, the job market is surging and is projected to add tens of thousands of marketing-specific jobs by 2028. Instead of choosing between one and two jobs that mostly match your skills and experience, now you might be looking at five or six dream roles at influential companies.

But pursuing one opportunity over another can lead to serious career FOMO, what-ifs, and add stress to any application process. Here are 4 key factors to examine when trying to select the right job to pursue.

Key Factors in Making the Right Career Choice

  • What Makes You Special?
    • Recent research shows that companies are increasingly favoring candidates’ competencies over their experience in their hiring practices. Even if you’re not an exact match from a background standpoint, don’t let that deter you if you have the intangibles and competencies required to do the job. Write down what you bring to the table outside of experience. 
  • You've Got the Power
    • Employee empowerment trends are sweeping the US, and talent retention is a major focus for companies. You’ve got the power to ask tough questions of potential employers during the hiring process: What are their core values? What is the management style? Is the culture inclusive and accepting? Try to make a connection (over LinkedIn or email) with a current employee of the company to get their perspective on what the day-to-day looks like. Do they like it? If so, why?
  • Be a Detective
    • Put on your sleuth hat and do a little online research on a potential employer. Have they been hiring (or firing) more than a few new employees? Are they in a growth period? What’s the market outlook for the industry? These types of questions combined with online research can help you narrow your choices.  
  • Ask Our Team! 
    • Creatis recruiters work with destination clients across the US with a focus on marketing and communications jobs in the Twin Cities. We hire candidates every day with a diverse range of skills and experience. Our staffing team would love to connect and discuss career options with you. Get in touch with Ema from our team This email address is being protected from spambots. You need JavaScript enabled to view it..

We're hiring candidates, virtually! Apply to start your career journey with Creatis: Work at Creatis

Find us:

Creatis, Inc. Headquarters
227 Colfax Ave. N.
Suite 150
Minneapolis, MN 55405

Tel: 612-333-3233

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