Let's Get Digital—Featuring Kathy Hollenhorst & Gino Giovannelli
What is digital transformation and why does it matter to business leaders, entrepreneurs, and professionals? In this pilot episode for "In the Key of D" host Kathy Hollenhorst and co-host Gino Giovannelli help frame-up the big questions around using digital, how to get started, and preview the fascinating topics we'll dig into with our guests.
In this episode we cover:
- Gino Giovannelli Introduction (1:00)
- How Gino defines digital transformation (1:45)
- How do you keep all the moving parts of digital straight? (3:30)
- What are the upsides in favor of digital transformation? (6:06)
- What is holding companies back from doing digital well? (8:58)
- The importance of vision and strategy; leadership's role in digital transformation (12:34)
- Who benefits when a company goes digital? (15:40)
- Rapid Fire! Fun facts and fast answers with Gino (18:50)
- Closing Thoughts - How do we stay current with digital? (21:35)
Links & Resources
- Download our "Wheel of Digital Transformation" Visual
- Malcolm Gladwell’s Revisionist History podcast
- Essentialism: The Disciplined Pursuit of Less by Greg McKeown
- Simon Sinek's A Bit of Optimism podcast
- The Digital Marketing Podcast from Target Internet
- Why We Buy by Paco Underhill
- Connect with Gino on LinkedIn
- Connect with Kathy on LinkedIn
- [On digital strategy and action] Think big, start small, move fast.
- [On learning how to use digital] "Immerse yourself in situations where you're forced to figure it out...Don't ask yourself if you HAVE done it; ask yourself if you CAN do it." - Gino Giovannelli
- There are 2 main buckets of digital transformation: 1. People (enablers, process), 2. Touchpoints (customer experience, responsive design, technology, analytics)
- The biggest winner of digital transformation is the customer.
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Let's Get Digital—Featuring Kathy Hollenhorst & Gino Giovannelli
What is digital transformation and why does it matter to business leaders, entrepreneurs and professionals? In this pilot episode for "In the Key of D" host Kathy Hollenhorst and co-host Gino Giovannelli help frame-up the big questions around using digital, how to get started and preview the fascinating topics we'll dig into with our guests.